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Two Pairs with One Umbrella
Second pair promotions are always a topic of industry mags and optical self-help literature. So, what could possibly be done that hasn’t already been covered a thousand times? How about a different way...
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Giants of Industry
According to Seth Godin… In the 260 weeks from 1966 to 1970, there were only thirteen musical acts responsible for every #1 album on the Billboard charts. He goes on to write… Sometimes, we define a...
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Taking On the Big Guys
So, it’s now been reported by Vision Monday and picked up by our friends over at Eye Overheard (edit: and now a thread on Optiboard), an example of the seemingly quixotic behavior I mentioned in my...
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Scary Patients
I came across Judy Canty’s article in this months ECP magazine. As soon as I started reading it, my stomach began to turn. My head started to shake. I am thinking, “Oh please, no more patient bashing....
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Another Independent Gone
Vision Monday is reporting Madison, WI independent labortatory, Orion Progressive Lens Lab has been aquired by Essilor. The September 1st deal marks the 17th acquisition for Essilor in 2009. Orion...
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LKO Going Digital
Excitement is growing as we are finally installing the latest digital surfacing technology from Schnieder, allowing us to produce the newest “freeform” progressives and individualized single vision...
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Supporting Nouveau
If you have an interest in supporting Nouveau Vision in their complaint against Essilor and VSP, feel free to use the form letter below to voice your support to Washington State, Federal, or your own...
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Cash for Clunkers
I stopped in at a local OD’s office today. Last month she ran a “cash for clunkers” promotion. She offered $100.00 off a new pair of glasses for patients that brought in an old pair to be donated to...
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Spreading the Word
Nothing is more powerful in growing your business than word of mouth. So, after you’ve knocked your customers’ socks off with your unforgettable brand of customer service, give them a couple of gift...
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No-Shows
How do you handle no-shows? Dr. Neil Gailmard, editor of Optometric Management’s Tip of the Week points out this seemingly innocuous policy decision is a window to the core of your customer service...
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Mary Olive
Position: AR Lab Manager Started at Laramy-K: 1990 WHAT DO YOU DO AT LARAMY-K? AR Lab Manager WHAT DO YOU LIKE BEST ABOUT WORKING HERE? The people DO YOU HAVE ANY FUNNY/INTERESTING STORIES ABOUT...
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Kathi
Position: Inventory Control Manager Started at Laramy-K: 1990 The post Kathi appeared first on Laramy-K Independent Optical Lab - Digital Uncut Lenses and AR Coatings.
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Keith Benjamin
Position: Marketing and Business Development Started at Laramy-K: 2003 What do you do at Laramy-K Optical? Marketing and business development What do you like best about working at Laramy-K Optical?...
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John Larson
Position: General Manager Started at Laramy-K: 1989 The post John Larson appeared first on Laramy-K Independent Optical Lab - Digital Uncut Lenses and AR Coatings.
View ArticleJack Benjamin
Jack "J.B." Benjamin (1937 - 2010) Born during the Great Depression, in Watseka, Illinois, Jack was the second youngest of six siblings. In 1955, he joined the Navy and served for 5 years as a Hospital...
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Position: President / Founder Started at Laramy-K: 1989 WHAT DO YOU DO AT LARAMY-K? Instigate. WHAT DO YOU LIKE BEST ABOUT WORKING HERE? People - those who work here and even those who don't - and...
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Opticians as Marketers?
Optical Retail Success 135 Tasty, weekly nuggets of random goodness; tips, stories, and science hand-picked to help you find the most success in your optical retail business/career. The reasonable...
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Covid-19 Update from David Sinclair
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